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Goldman Sachs (NYSE: GS) jumped headfirst into the acclaim agenda business back it partnered with Apple (NASDAQ: AAPL) to actualize the Apple Card, which has been referred to as the best acknowledged acclaim agenda barrage ever.

Now, the coffer is acceleration down, announcement a new affiliation with General Motors (NYSE: GM) and Mastercard (NYSE: MA) to advance new and avant-garde acclaim agenda products. It was appear in October 2020 that Goldman had agreed to access GM's acclaim agenda business for $2.5 billion, but today's affiliation indicates that Goldman has bigger affairs than aloof to access the absolute agenda accounts.

This could absolutely advice advance Goldman's advance into customer banking. The accepted GM acclaim agenda is issued by Capital One (NYSE: COF) and currently has added than 1 actor cardholders who absorb about $8.5 billion per year. For comparison, the Apple Agenda had a absolute of $3 billion in accommodation balances at the end of the third division of 2020, so this is a big access to Goldman's acclaim agenda business.

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Not alone could the development of new rewards-based GM acclaim agenda articles actuate cardholders to absorb more, but this additionally provides Goldman Sachs with a banal abject of added than 1 actor barter it could cross-sell added banking articles to, such as Marcus claimed loans and high-yield accumulation accounts.

Goldman Sachs intends to alpha arising GM-branded acclaim cards in September 2021. We'll accept to delay and see what affectionate of appulse the accession of GM's acclaim cards has on Goldman's customer lending business. But this affiliation could serve as a above advance agitator for the business.

Matthew Frankel, CFP owns shares of Apple, General Motors, and Goldman Sachs and has the afterward options: abbreviate February 2021 $140 calls on Apple. The Motley Fool owns shares of and recommends Apple and Mastercard. The Motley Fool has a acknowledgment policy.

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